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Account Engagement, formerly known as Pardot, helps you align marketing and sales around leads, buyers, and accounts to close deals faster. In B2B marketing, personalized engagement is the name of the game. That's why the Qualified and Salesforce Pardot teams are Salesforce Marketing App Extensions: The Secret to Pardot Automation!
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Salesforce has a new name for Pardot. This marketing automation tool has been renamed “Marketing Cloud Account Engagement," or simply "Account Engagement.” shorts.
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